Passing happiness, the world's gentle treatment)
corporate vision:
Do the world's trusted toy company
Corporate values:
Customer first: walk in front of customers, to provide intimate customer service
Teamwork: cooperation, sharing and sharing
Open and enterprising: aggressive, courage to open up, adhere to openness and innovation
Integrity: integrity is an important enterprise intangible assets, adhere to the integrity to win customers
Passion: to do the first, never give up
Dedication: professional dedication, excellence, happy work
